CocaCola kicks off football World Cup marketing campaign
September 1, 2022 | 2 min read Coca-Cola has been quick off the mark in getting football fans excited in the run-up to the Fifa World Cup taking place this November in Qatar. 'Believing.
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"The Coca-Cola FIFA World Cup 2022 campaign, Believing is Magic, celebrates and enhances authentic and simple moments of connection for football fans," said Brad Ross, vice president of global sports and entertainment marketing at The Coca-Cola Co., in a statement. "A global community of fans will come together to cheer, pass down rituals.
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ATLANTA/LONDON, October 19, 2022: Today, The Coca‑Cola Company and Universal Music Group (UMG) announced the unveiling of the beverage brand's official FIFA World Cup 2022™ campaign anthem that brings a new multicultural reimagining of Queen's iconic track, 'A Kind of Magic' available on Coke Studio™.
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The Coca-Cola Company has exclusively supported the FIFA World Cup Trophy Tour since 2006 - offering millions of people the opportunity to experience the Trophy and build excitement ahead of the tournament. During 2022, the Original FIFA World Cup Trophy travelled to 51 countries and territories, including 11 new countries.
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The company successfully executed on the Coca-Cola® "Believing is Magic" global campaign for FIFA World Cup Qatar 2022 by creating end-to-end, digitally driven experiences. The company developed its own digital platform, the Coca-Cola Fan Zone, which was activated in 41 markets and featured social experiences for soccer fans.
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Ahead of Qatar 2022™, for the first time ever, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit all 32 nations that have qualified for the tournament. Simultaneously, FIFA is launching.
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The FIFA World Cup TM Trophy Tour by Coca‑Cola has begun and finished in the Middle East for the first time. It began its journey in the UAE on 12 May and then travelled across the globe and region before arriving in Saudi Arabia. The Trophy will then reach its final destination in the host country. The Coca‑Cola Company has had a long.
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Coca‑Cola invited fans to a once-in-a-lifetime opportunity to see the most iconic symbol in football and experience the Real Magic of the 2022 FIFA World Cup™. Al Habsi said: "It is an honor for us and our country that the FIFA World Cup™ Trophy Tour by Coca‑Cola is in Oman as part of its global journey.
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DUBAI, May 12, 2022 - The FIFA World Cup™ Trophy Tour by Coca‑Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.
"Believing Is Magic" CocaCola Launches Its FIFA World Cup 2022 Campaign
Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The "Believing is Magic" campaign builds on the brand's "Real Magic" platform and features a 60-second hero film.
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The FIFA World Cup Trophy Tour by Coca-Cola concluded in Doha, Qatar, ahead of the kick-off of the FIFA World Cup Qatar 2022 later this week. Read more About the Trophy Tour
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Thursday 12 May 2022, 01:00 FIFA World Cup Qatar 2022™ FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai English - Other languages (4) FIFA World Cup™.
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Coca-Cola unveils its 2022 World Cup anthem Reuters 2.35M subscribers Subscribe 18K views 7 months ago #Cocacola #WorldCup #Reuters Coca-Cola unveiled its campaign song for the 2022.
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As anticipation builds for the November kickoff of the FIFA World Cup 2022™ in Qatar, Coca‑Cola is celebrating the passionate journey of football fans through the "Believing is Magic" global campaign.
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3.7K Share 1.4M views 4 months ago #RealMagic #FIFAWorldCup #Qatar2022 Check out a new performance of Queen's A Kind of Magic for Coca-Cola's FIFA World Cup 2022™ campaign featuring Danna.
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May 12, 2022 04:00 AM Eastern Daylight Time. DUBAI, United Arab Emirates-- ( BUSINESS WIRE )--The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai.